Find out more at the AMBARtec stand at the World Hydrogen Exhibition

The implementation of the CRM system is laying the foundations for more efficient marketing, sales and project processes. The digitisation aimed to make information centrally available, standardise internal processes, and improve collaboration with customers, partners, suppliers and research and network partners further.
The new system enables all relevant contacts, communication histories and project data to be managed in a central company database. This ensures that up-to-date information is always available, regardless of location.

Key improvements include:

• Centralised data management: All relevant contact, communication and project data is consolidated across the organisation.
• Structured network management: Customers, business partners, suppliers, universities, research institutions and associations can be managed and developed in a targeted manner.

• Industry-specific segmentation: Contacts can be organised by industry, region and area of application within the hydrogen economy.

• Automated communication: Standardised communication processes in German and English support a professional and efficient approach.

• Faster follow-up: Fair contacts, project enquiries and new business opportunities can be processed and developed further systematically.

The introduction of the CRM system was co-financed as part of a funding project by the European Union and through funds from the Free State of Saxony, which were approved by the Saxon State Parliament.